The 1950s were a pivotal decade in American history, marked by significant social, cultural, and economic changes. One aspect that remained a constant source of joy and comfort, however, was the world of candy. In 1959, sweet treats played a significant role in the daily lives of people, providing a fleeting escape from the challenges of everyday life. In this article, we’ll take a stroll down memory lane and unwrap the most popular candies of 1959.
The Candy Landscape Of 1959
In the late 1950s, the candy industry was thriving. New technologies and manufacturing processes enabled mass production of candies, making them more accessible and affordable for the average consumer. This led to a proliferation of candy stores, corner shops, and vending machines, making it easier for people to indulge in their sweet cravings.
Candy Marketing And Advertising
The 1950s saw the rise of innovative marketing and advertising strategies in the candy industry. Companies like Mars, Hershey’s, and Nestle invested heavily in print, radio, and television advertising to reach a wider audience. Catchy jingles, colorful packaging, and iconic mascots became synonymous with popular candy brands. For example, the famous M&M’s mascot, “Spokane,” was introduced in the late 1950s to promote the brand’s colorful button-shaped chocolates.
Top 10 Most Popular Candies Of 1959
Based on sales data, consumer surveys, and historical records, here are the top 10 most popular candies of 1959:
| Rank | Candy | Description |
|---|---|---|
| 1 | M&M’s | Colorful button-shaped chocolates with a crunchy shell and melting center |
| 2 | Hershey’s Milk Chocolate Bars | Creamy milk chocolate bars with a smooth, velvety texture |
| 3 | Juicy Fruit Gum | Fruit-flavored chewing gum with a sweet and tangy taste |
| 4 | Reese’s Peanut Butter Cups | Rich, creamy peanut butter covered in milk chocolate |
| 5 | 3 Musketeers Bars | Light, airy nougat covered in milk chocolate |
| 6 | Snickers Bars | Milk chocolate bars with peanuts, caramel, and a crunchy wafer center |
| 7 | Laffy Taffy | Stretchy, fruit-flavored taffy in a variety of bright colors |
| 8 | Now and Later | Fruit-flavored hard candies in a variety of bold colors and flavors |
| 9 | Wax Lips | Fruit-flavored wax lips, a novelty candy popular among kids |
| 10 | Candy Buttons | Small, colorful buttons made of sugar, flavored with fruit or sour sugar |
The Rise Of Novelty Candies
The 1950s saw a surge in popularity of novelty candies, which were often colorful, whimsical, and interactive. Candies like Wax Lips, Candy Buttons, and Laffy Taffy became staples in many American households. These treats were not only delicious but also provided hours of entertainment and fun.
The Influence Of Television On Candy Sales
Television played a significant role in shaping the candy landscape of the 1950s. Popular children’s shows like “Howdy Doody,” “Captain Kangaroo,” and “The Mickey Mouse Club” featured candy commercials and sponsorship deals, which helped to increase brand awareness and drive sales. Shows like “I Love Lucy” and “The Honeymooners” also featured candies as plot devices or props, further solidifying their place in American pop culture.
The Impact Of Candy On American Culture
Candy played a significant role in American culture in 1959, transcending its role as a mere sweet treat. Candies like M&M’s and Hershey’s Milk Chocolate Bars became symbols of American ingenuity and innovation, while novelty candies like Wax Lips and Candy Buttons reflected the nation’s fascination with novelty and entertainment.
Candy As A Social Bonding Agent
Candy also served as a social bonding agent, bringing people together across generations and backgrounds. Family outings to the local candy store, trading candies with friends, and sharing sweets at social gatherings were all common practices in the 1950s. Candies like Reese’s Peanut Butter Cups and Snickers Bars became staples in lunchboxes and at afternoon snacks, providing a comforting and familiar treat.
Conclusion
The popular candies of 1959 reflect a simpler, more carefree time in American history. From iconic brands like M&M’s and Hershey’s to novelty treats like Wax Lips and Laffy Taffy, these sweets bring back memories of childhood joy, simplicity, and happiness. As we look back on the sweet treats of the past, we’re reminded of the power of candy to bring people together, evoke emotions, and create lasting memories.
What Were The Most Popular Candies Of 1959?
The most popular candies of 1959 were a delightful mix of sweet treats that captured the hearts of candy lovers everywhere. From classic chocolate bars to fruity gummies, these candies were the epitome of indulgence and pleasure. They were a reflection of the era’s nostalgia and simplicity, providing a sweet escape from the world’s chaos.
Some of the most popular candies of 1959 include M&M’s, which had just been introduced a few years prior and were quickly gaining popularity. Another favorite was the 3 Musketeers bar, which offered a light, airy, and sweet treat. Fruit-flavored candies like Chuckles and Orange Slices were also all the rage, offering a tangy and refreshing alternative to traditional chocolates.
What Made M&M’s So Popular In 1959?
M&M’s were first introduced in the 1940s, but it wasn’t until the late 1950s that they became a cultural phenomenon. One reason for their popularity was their unique design, with colorful candy coating and a crunchy shell. This made them stand out from other candies of the time, which were often dull and monochromatic. Additionally, the variety of flavors available, including milk chocolate, peanut, and almond, catered to a wide range of tastes.
The convenience of M&M’s also played a significant role in their popularity. They were easy to eat on the go, and their small size made them the perfect snack for lunchboxes, picnics, or road trips. Moreover, the candy’s durability and ability to withstand heat made them a favorite among families and children, who could enjoy them anywhere, anytime.
Were Chocolates More Expensive In 1959?
Compared to today, chocolates were relatively affordable in 1959. The average cost of a candy bar was around 5-10 cents, making them an accessible treat for many Americans. This was largely due to the post-war economic boom, which led to increased production and supply of chocolates. As a result, chocolate companies were able to offer high-quality products at competitive prices.
However, it’s worth noting that 1959 was a time of economic uncertainty, and many families struggled to make ends meet. For those living on a tight budget, a 5-10 cent candy bar may have been a luxury they couldn’t afford. Nevertheless, for many others, chocolates remained an affordable indulgence that brought joy and comfort to their daily lives.
What Role Did Television Play In Popularizing Candies In 1959?
Television played a significant role in popularizing candies in 1959, as it did for many other consumer products. With the rise of television advertising, candy companies were able to reach a wider audience and create memorable brand identities. Catchy jingles, colorful animation, and celebrity endorsements all contributed to the allure of candies like M&M’s, Snickers, and 3 Musketeers.
Additionally, television shows and movies often featured candies as a way to showcase American culture and values. For example, the popular sitcom “I Love Lucy” often featured characters snacking on candies or enjoying desserts. This further solidified the importance of sweets in American life and reinforced the notion that candies were a treat worth indulging in.
How Did The Space Race Influence Candy Trends In 1959?
The space race, which began in the late 1950s, had a surprising impact on candy trends. As the United States and the Soviet Union competed to reach new heights, the public’s fascination with space and science fiction grew. This led to a surge in popularity of futuristic and otherworldly candies, such as Moon Pies and Cosmic Crunch.
Candy companies capitalized on this trend by creating space-themed packaging and advertising. The idea of exploring new frontiers and reaching for the stars was captivating, and candies that evoked this sense of adventure and excitement became extremely popular.
Were There Any Health Concerns Associated With Candies In 1959?
In 1959, there was growing concern about the health risks associated with excessive sugar consumption. As the scientific community began to uncover the links between sugar and health problems like tooth decay, obesity, and diabetes, parents and health professionals started to view candies as a potential threat to public health.
However, at the time, the evidence was not yet conclusive, and many people viewed candies as a harmless treat. Candy companies were also quick to downplay health concerns, emphasizing the importance of moderation and responsible snacking. Despite these concerns, candies remained a beloved treat, and their popularity continued to soar.
How Did Cultural Events Influence Candy Trends In 1959?
Cultural events like music festivals, county fairs, and summer camp gatherings all played a significant role in shaping candy trends in 1959. These events provided opportunities for socializing, bonding, and sharing sweet treats. Candies like cotton candy, caramel apples, and funnel cakes became staples of these events, offering a sweet respite from the excitement and energy of the gatherings.
The rise of rock ‘n’ roll and the emergence of youth culture also influenced candy trends. Candies like Licorice Snaps and Cherry Blossom Bubble Gum became symbols of teenage rebellion and nonconformity, while others like Jelly Beans and Gummies were associated with the carefree spirit of summer.